Interjet is a Mexican low-cost airline who has gotten positioned its brand in a very competitive market as a referent of great service and growing offer of destinations.
It was time to sketch some ideas and design; from discovery and research processes I had 3 clear problems to solve:
• Users were having issues to complete purchases because of diverse usability issues
• By delivering a disorganized Information Architecture, content strategy was confusing and without purpose, which was making difficult to Revenue Team to apply more specific strategies.
• Stakeholders wanted a visual and content refresh that reflects and communicate better brand and value.
For mobile experience I decided to try to give a frictionless interaction, from the search flight process to the final checkout step, currently it feels like a fragmented experience and is hard to go back if you want to try a different flight dates or update passenger information, the new proposal allows to go back and forth and looks more organized.
Since a desktop experience allows to provide more information, besides to replicate a frictionless interaction as mobile, putting special emphasis on a progressive disclosure approach on checkout process, this proposal also includes modules of pertinent information, whether a user who comes to a specific objective like purchase a ticket, user who comes from a specific marketing campaign and user who wants to explore seasonal sales, besides to communicate clearly our most important differentiators with competitors.