My name is Andres, I am a curious person and analytical designer who enjoys asking questions and learn.
With more than 10 years of experience, I can pick cool fonts and colors, move shapes neurotically pixel by pixel to create appealing interfaces; but I deliver more than that, I can help you to answer the WHYs and HOWs about user behavior to translate them into a meaningful experience.
Low-cost airline developing its digital strategy.
Interjet was not getting the maximum potential from its digital strategy and its business leadership needed much guidance to prioritize the development of products with more value for customers.
By performing heuristic analysis, stakeholders interviews and secondary research, I understood the state of their online presence and by creating deliverables such as Journey Maps, Personas and User Flow Analysis, I could to communicate main user pain points and craft a new desktop and mobile design that align business and customer needs.
The biggest retail chain in Mexico with a challenging high-traffic e-commerce.
I got involved in the creation of the first UX internal team and helped to foster a User Centered approach through the whole E-commerce team.
By planning and performing User Testing sessions, analyzing web analytics insights and working closely with multidisciplinary teams, I helped to keep optimized the experience across digital channels and support design decisions during the most important E-commerce replatform.
I translated designs to pixel perfect HTML/CSS files, additionally, since I had previous experience with Oracle ATG platform projects, I served as a bridge between internal design team and technical consultants during requirements gathering phase and after in development process.
