Hi,

I'm Andres, a curious person and analytical designer, I enjoy asking questions and learning.

With more than 10 years of experience, I can pick cool fonts and colors, move shapes neurotically pixel by pixel to create appealing interfaces; but I deliver more than that, I can help you to answer the WHYs and HOWs about user behavior to translate them into a meaningful experience that support user and business goals.

Interjet samples

Interjet

Low-cost airline developing its digital strategy.

Interjet was not getting the maximum potential from its digital strategy and its business leadership needed much guidance to prioritize development of products with more value for customers.

By performing data analysis, stakeholders interviews and secondary research, I understood the state of their online presence and by creating deliverables such as Journey Maps, Personas and User Flow Analysis, I could to communicate main user pain points and craft a new desktop and mobile design that align business and customer needs.

Case Study
Customer Journey
Personas
Web Analytics
User Flow
Sentiment Analysis
Sketching
Interjet samples

Liverpool

The biggest retail chain in Mexico with a challenging high-traffic e-commerce.

I got involved in the creation of the first UX internal team and helped to foster a User Centered approach through the whole E-commerce team.

By planning and performing User Testing sessions, analyzing web analytics insights and working closely with multidisciplinary teams, I helped to keep optimized the experience across digital channels and support design decisions during the most important E-commerce replatform.

User Testing
Behavior Analysis
Web Analytics
Documentation
Prototyping
Insights Report
Interjet samples

SEARS

I translated into HTML/CSS and JavaScript (jQuery) the entire package of the e-commerce redesign from browsing flow and checkout pages to transactional emails.

My previous experience operating with Oracle publishing systems like ATG BCC and Endeca helped to serve as a communication bridge between design and marketing teams and ATG engineers.

Design

  • Customer Journey
  • Persona
  • Information Architecture
  • Wireframing
  • Prototyping
  • Sketching

Research

  • Interview
  • Usability Testing
  • Competitive Analysis
  • Heuristic Analysis
  • Web Analytics
  • Survey

Tools

  • Sketch
  • Axure
  • inVision
  • Framer
  • Adobe Creative Suite

Development

  • HTML/CSS
  • Bootstrap
  • JavaScript
  • jQuery