I am a curious and analytical person who likes a good design problem. I enjoy asking, listening and examining data to deliver a meaningful digital experience.

With more than 10 years of experience, I can pick cool fonts and colors, move shapes neurotically pixel by pixel to create appealing interfaces; but I deliver more than that, I can help you to answer the WHYs and HOWs to create a digital strategy with a user-centered approach.

Let’s chat! I am always open to hearing about interesting projects


P: (954) 487 – 0785


Low-cost airline developing its digital strategy.

Interjet was not getting the maximum potential from its digital strategy and its business leadership needed much guidance to prioritize the development of products with more value for customers.

By performing heuristic analysis, stakeholders interviews and secondary research, I understood the state of their online presence and by creating deliverables such as Journey Maps, Personas and User Flow Analysis, I could to communicate main user pain points and craft a new desktop and mobile design.

Customer Journey
Web Analytics
User Flow
Sentiment Analysis


The biggest retail chain in Mexico with a challenging high-traffic e-commerce.

I got involved in the creation of the first UX internal team and helped to foster a User Centered approach through the whole E-commerce team.

By planning and performing User Testing sessions, analyzing web analytics insights and working closely with multidisciplinary teams, I helped to keep optimized the experience across digital channels and support design decisions during the most important E-commerce replatform.

User Testing
Behavior Analysis
Web Analytics
Insights Report


I translated designs to pixel perfect HTML/CSS files, additionally, since I had previous experience with Oracle ATG platform projects, I served as a bridge between internal design team and technical consultants during requirements gathering phase and after in development process.

Cool    friends    Ive    worked    with

ʼʼI’ve had the opportunity to work with Andres and it has been a great experience to learn from him and to work side by side, who also naturally serves as an inspiring mentor for the whole staff, with a background in the user experience study and years worth of experience in ecommerceʼʼ

Chio Garcia UX Designer

ʼʼAndres is a great work partner and excellent leader, always taking care of the work environment and goal achievement. As a Frontend Developer and UX expert he strengthened and improved the work process of the UX area of Liverpool. Certainly I have learnt a lot of from himʼʼ

Alejandro Hernández Senior Consultant in Strategy and Digital Innovation

ʼʼI worked with Andres in the Canal 22, and of a team of co-workers, he was always the best web designer, he showed more passion for the development and for de UX than anybody, I learned several abilities from himʼʼ

José de Jesús Ocadiz Digital Marketing Manager

ʼʼI was fortunate to work with Andrés Guerrero, he has an extensive experience in the area of UX, web development and design. Andres is a patient, assertive and trustworthy leader, he has great vision and knows how to handle complicated situations, knows how to negotiate agreements and delegate tasksʼʼ

Alonso Caballero UX & Front End Developer